OOLIO

Visual Identity, Brand Strategy, Package Design

Oolio is a Greek olive oil brand that offers premium organic extra virgin olive oil, capturing the rich heritage and traditions of Greek cultivation. The brand promises an authentic taste of Greece in every drop, honoring centuries of tradition while maintaining a strong commitment to sustainable and ethical practices. With a bold approach, Oolio infuses a fun and lively spirit into the premium quality it consistently delivers.

Project Goal: The goal was to reflect the rich heritage of Greek olive oil production while infusing a playful, artisan spirit into the brand, with every detail of the packaging and visual identity crafted to convey Oolio's authentic roots, dedication to sustainability, and bold, lively energy.

Inspired by the gods, our brand concept features divine hands reaching for the premium olive oil products, illustrated with drawings of hands holding olives and surrounded by gold foil stars to add texture to the packaging and bottles.

The result is a fresh and engaging identity that brings the premium quality of Oolio's products to life in a fun and modern way.

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